A.S.G is a jewelry brand rooted in material exploration.

Ali Shah Gallefoss began by experimenting with tinfoil in his kitchen, fascinated by the unexpected and intricate textures that appeared when the material was crumpled. Something ordinary, inexpensive, and disposable became the starting point for A.S.G’s first jewelry collection. What was once fragile and random is now preserved in precious metal, carrying its origins into a lasting form.

All jewelry is designed and produced in Norway.